ABOUT ADAM SCHARF
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.
This is a great space to write long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are.
Legal
The only legal aspect to this campaign related to the 'Today is...' posts. These images were of the foods corresponding to the food day i.e. Coffee Cake Day had an image of the coffee cake with the writing layered over the image. Due to the development of copyright laws for online images, I thought the best way to avoid any legal complication was to acquire the photos I needed for the food day from sites that host ‘stock images’. These images are royalty free which means they can be used and accessed by anyone.
Ethics
The main consideration for this campaign related to the representation of Madigan’s Tea Room as a brand. When posting to the Instagram account I was representing Madigan’s therefor it was important to remain professional and ensure that both the content and the quality of the product were to the standard expected by the business.
To ensure there were no issues everything that was posted, curated or suggested for the campaign was pre-approved by the manager of Madigan’s, Wendy. The reason why I sought their approval for posts was also to ensure the content was in line with their ethics and aims as a family and business.
In terms of the consumer, it was also important to not ‘sell’ to the customer. I did not want the audience to feel pressured into buying anything that the brand is promoting, the goal was to use Instagram purely as a promotional tool to build an audience and create a feed which displays what Madigan’s have to offer.