These images were taken at the begining and end, respectively, of the 4 week period in which the account was active. Since launching the Instagram page for Madigan’s Tearoom and Bookshop it has seen a gain of 150 followers over the course of the 4 weeks. The Madigan’s account gained followers in one month is almost 20% of the 800 followers that Café Rodi accumulated in one year. If the account is promoted as it has been and the image created is developed and is given devoted focus, there is no reason why Madigan’s account could not surpass that 800 follower mark.

The Facebook page saw a significant increase in user engagement and the activity on Instagram over 4 weeks shows there has been engagement with a new target audience which is what was set out to achieve.